You’ve heard of the importance of having a steady stream of traffic to your website. I am sure SEO is at the forefront of your mind. But how do you increase your blog traffic to your business blog? You might have had your website for a while or have recently published it, but quite unsure on how to get people to come and read your content with the intention of leading them to your services.
First of all, you are not alone. Believe me, there are plenty of new and old businesses who are also going through the same dilemma now. I know of some people who think that traffic comes within their website.
I’ve been asked numerous times when ‘traffic’ will start coming to their business blog. It’s hard to explain that this is not a feature that you can turn on and off whenever you feel like. How I wish that driving traffic is that easy!
The truth is that getting a steady stream of traffic to your business blog takes time and dedication. But it’s not an impossible task. I know it can be frustrating when you create great content and no one comes along to read it.
Don’t be disheartened, I have been there and done that. I have checked my stats regularly and it’s heartbreaking when I saw that there was no activity. After all the hard work and time I spent on my content, still, nothing is happening!
Believe me, checking your stats every hour is not going to do anything, and it will only make you doubt your abilities. Start to focus more on what you can do to boost your traffic.
Actionable Tips On How To Increase Traffic To Your Business Blog
In the years I have been doing this job, I have collected and learned some useful tips from successful business bloggers. I have taken note of things that they do to get the correct target audience that come and stay at your website.
Quality Over Quantity
You want to publish as much content as you want, I get it. But sit back and think about what kind of content will your readers find interesting. What would make them keep coming back and share your post to their network?
While it’s important to frequently post to your blog, it’s also equally important to make your content stand out from the rest. You will gain more readers by creating high quality and shareable content rather than just simply producing something that they have already seen.
Become A Social Butterfly
You want to be where potential customers would ‘hang out’. You might be the kind of person who doesn’t likes to hang out on social networks, but you have to accept the fact that your potential customers do! Create a Facebook Business Page, Twitter, Instagram or even Snapchat. Let the world know about your products and services.
Curate shareable content and manage them with social media tools. You do not have to be in front of your computer to share content daily. Tools such as Buffer, Hootsuite just to name a couple can manage posts for you in advance, giving you the time to focus more on the more important things.
Take Advantage Of Email Marketing
If you don’t have a mailing list I would suggest starting now! Build an email list, collect your past and future client emails.
Use well-known free email marketing services like MailChimp or Mailerlite. Set up campaigns and welcome messages. This is a personal way of reaching out to your clients. Let them know what’s going on, offer incentives, competitions etc.
Reaching your clients via their email is a lot more personal. You don’t have to constantly bombard them with your products or services. You can also use this tool to send them updates or well wishes during important events such as Christmas or even their birthdays.
Edit, Update & Re-share Old Content
Just because you have already published a blog post 5 years ago it doesn’t mean that it’s irrelevant. Go through your posts, check out what can be improved or re-published. Maybe you can add new ideas. This is a great way to recycle content.
Link building simply means acquiring hyperlinks from another website to yours. Not only that its an important SEO tactic but it’s also a great way for your website to rank higher on Google results.
Links to your blog from higher DA (Domain Authority) websites are important for your online business. In the world of SEO, this means that your pages are more accessible to your target audience.
To get your business ranking higher on Google results, you will need to keep track of the latest SEO trends, and you must abide by Google’s rules. Which means that you cannot place your links on just any websites. They must have authority and relevant to what you are about.
Link building can be done by guest blogging, writing high-quality, sharable content, commenting on other blogs in your niche and adding your website to link directories.
Comment On Other Peoples Blogs
When you have a blog, it’s also important to build a good rapport with other bloggers in your niche. Visiting and commenting on other blogs connects you with like-minded bloggers.
Choose blogs that you enjoy reading and comment on them regularly. Sign up to their newsletters so you are alerted when they publish a new post. This way you are building a relationship with other bloggers and bringing traffic back to your website. So it’s beneficial to both of you!
Most blogs allow you to place links of your website on the comment form. This is a great way to build backlinks to your site. The more you do this, the more credible your website will be and in time your domain authority will increase. It’s an easy way to get links and build your online presence.
Creating fresh and shareable content for your blog is challenging, especially if you have a business to run. Where do you find the time, right?
The worldwide web is a vast place, and if you want to drive traffic to your business blog you will need to be consistent and create a good strategy that will lead to growth.
By starting with some of the tips above you are on the right path towards growing awareness for your business. Get noticed, let people know about what you can offer. Of course, with all good things, it will take time. But do not give up, the more you put in the more you get out.
I am a web designer, graphic artist & illustrator in Valencia, Spain. I am also the creative director for Tucanoo Solutions Ltd, a software development company specialising in legal, financial and healthcare applications.