When running the digital marketing side of your business profile you must use the correct platforms to get it right. In this post, I want to talk you through on how to create a professional-looking Facebook Business Page. Follow these basic guidelines and choose the right layout to match your business.
Did you know that 60 million business have a Facebook page? So if you are a business and haven’t set up one yet, then you’re seriously missing out!
Whether you’re a small business or a large corporation, having a well designed Facebook Business Page gives your brand a professional presence in one of the largest social media networks.
Not only that a Facebook Business page can boost your brand authority but it can also drive prospective customers. With over 2.41 billion monthly active users, Facebook is the place to be when it comes to promoting your products and services.
But to be taken seriously, it’s important to know how to implement your content properly for your audience to like, share, comment and find out more about your business hopefully leading to a paying customer.
What Is a Facebook Business Page?
Facebook Business allows organisations and other entities to create a public presence on social media. Unlike your personal profile, Facebook Pages are visible to everyone. It’s a place where you fans can like, follow, receive updates and interact with your brand. Facebook Pages also allows you to run Ads through FB and Instagram, which is handy if you wish to attract an audience through this channel.
How To Create A Well-Designed Facebook Business Page
Step 1 – Create A Page
Creating a Facebook business page is easy. Follow the link above your personal profile, go through the steps and fill in important details about your business.
Step 2 – Upload A Profile Photo
Upload a profile image on your Facebook Page so that your customers who know you are. The ideal Facebook profile image size should be 360 x 360 pixels. The photo should be clear, and consistent with your branding. Ideally, your logo should be uploaded here.
The new Facebook Page design will be cropped into a circular shape. It’s important to make sure that your logo fits perfectly within this circle.
Step 3 – Add A Cover Photo Or Video
Your cover image will communicate exactly what your business is all about. This will be the first thing that people will see when they land on your page.
Remember that your cover image is displayed at different sizes on desktops and smart devices. Upload an image that will fit best on both displays.
The optimal size for a Facebook cover photo is 828 x 465 pixels. Choose a cover image that is of high quality and relevant to your business. You can either hire a professional graphic designer or download free stock images that relate to your business.
You can also upload a cover video instead of a static image. Videos can tell more about your business and engage your visitors for longer. Your video should be at least 820 x 312 px and it can be 20 to 90 seconds long.
Step 4 – Create A Username
Your business username helps people find and remember your Page. When you create a username, it appears in a customised web address (e.g. facebook.com/yourgreatcompany).
Step 5 – Choose A Template
The great thing about Facebook Pages is that it allows you to have options on which template will be suitable for your business. Each template comes with default layouts and buttons designed to help better navigation within your business page.
A business template is designed to help you manage your business, including ways to post jobs and special offers.
This theme showcases your products and makes it easy for people to shop online.
A great template to use to help people find your services and get in touch.
Highlight your cause and encourage people to fundraise and donate to your non-profit.
Ready to provide useful information such as your venue’s hours, location and upcoming events.
Designed for photos and important information about your menu, hours and location.
Fill In All Important Information & Make It Attractive!
A Facebook business page can be tricky to implement properly. You need to make sure that you can get yourself into a position where you are not just copying another page in your niche. You also want to make it look professional. Investing in good content and high-quality images is a must.
Your Facebook Business Page should be set up to give your viewers everything they could possibly need. This should include:
- A link to your business website
- A well written ‘About You’
- Call to action buttons and links
- Services offered
- Reviews from clients
- Promotional videos
- High-quality photos
- Messaging feature
- Offers and events
Many of the features listed above are suitable for many businesses, and some are specific to a certain niche. Here are some general ideas of the types of items you need to make your Facebook page look professional, and more importantly a page that truly reflects your brand.
Add Photos & Content
Starting with suitable and good quality images is important.
I have come across many pages that share irrelevant content and images that have been taken straight from Google. Some are poorly written with grammatical and spelling mistakes.
Make sure that the photos you put up on your Facebook page are related to your business, and can even be used to link yourself to other pages or back to your online store.
Invest in good images and be aware that using images from Google search is not advisable. A lot of images are copyrighted and if caught using someone else’s image without their permission can lead to a fine or even being sued.
List Your Services Or Products
Your services or products are an integral part of your business. Consider this, people use Facebook not just for socialising now but for finding things they need and want.
With pretty much every single business having a Facebook page, it’s important to display your services where people can access them easily. This opens up the chance to make a direct enquiry through Facebook, saving time.
Create And Share Posts
Posts are hugely important ways to bring in traffic and build up trust to your website. Posting blog posts from your blog to your Facebook page not only creates powerful natural backlinks – improving your SEO ranking – but it also allows readers to keep in touch with what you and your business are involved in.
Tell Your Story
Let your customers know what you are about. Add a brief story about you and your business. Add links to your website or any other company information such as your VAT or company number.
Verify Your Page
Get that all-important checkmark next to your business name. By authenticating your page means that your business will show up higher in search results, and of course, it adds credibility to your business.
Maps
If you run through business through a brick and mortar section, then yes, you need a map. This lets people see exactly where you are based on Google Maps.
Social Media
The other pages including Pinterest, Instagram, YouTube and Twitter – are all Social Media websites like Facebook. All of these links take you directly to the other wings of the social media section of your online profile.
This means that you can really optimise what each part of your social media process does. For example, you could have all of your video testimonials and reviews on YouTube, images which sum up your business on Instagram and all promotions on Twitter. This makes it extremely powerful as you give everybody easy accesses to the other parts of your business, letting them see everything you have to offer.
Likes
How many likes your website has a number of people who found you interesting enough to follow your activity and link themselves to your page to see your future updates. One important way to make yourself noticed and get more Likes is to share your page on other similar Facebook pages.
Remember, Facebook is not about vanity; it’s an important business tool. For every Like, that is a potential client in the future – if you market to them properly, you can really use Facebook for business and create yourself an income stream using just social media.
Set Up Messenger Platform
Add a Facebook messenger chat feature to your business website. It’s a more effective way to personalise user experiences, and of course, build your brand.
- 61% of people in the UK have messaged a business in the past three months
- 53%of people are more likely to shop with a business they can message directly
- More than 1 in 2 people consider business messaging the modern way to communicate
Final Thoughts
Facebook has come a long way since it’s launch in 2004, not only that it’s a place to connect with family and friends, but it is also a powerful tool for your business.
Using Facebook Pages properly can increase your brand awareness and connect you with existing and potential customers. It can drive traffic to your website and allows you to communicate with your target audience on a more personal level.
I hope these tips have convinced you that creating a well designed Facebook Page can have many benefits for your business. I personally cannot imagine running my web design business without it! If you already have a Facebook Page, I hope this post have given you some food for thought and have been motivated to improve your page by using some of the advice I have mentioned above.